Permanent Makeup Artist in NYC, specializing in natural, refined results designed to enhance your features — never overpower them.
I’m Alexandra Hernández, the artist behind Bellisima Brows.
For me, permanent makeup is not about changing the way you look — it’s about understanding your features and creating something that feels naturally yours.
My approach is highly personalized. I take into account your facial structure, skin type, lifestyle, and personal style to create results that are refined, balanced, and designed specifically for you.
I want every client who sits in my chair to feel heard, comfortable, and confident in the process — and to leave still looking like herself, only beautifully enhanced.
Alexandra Hernandez Betancourt
My craft has been shaped by years of advanced training, continued education, and a commitment to refining every detail.
With over eight years of experience in Permanent Makeup, I’ve built my career around precision, continuous education, and a deep respect for natural beauty. My work combines advanced technique with an artistic eye, always adapting each treatment to the individual features of every client.
My professional development includes 10+ international certifications and advanced training with recognized PMU academies and master artists. I continue to invest in education and refine my techniques to stay current with the latest advancements in Permanent Makeup while maintaining the highest standards of precision and artistry.
Award-Winning Artist
Today, I’m proud to say that I’ve taken my craft to the next level by becoming a specialist in Nano Brows / Hairstrokes — an ultra-realistic brow technique that has become my signature style. This method stands out for its refined, natural look and is now my most in-demand service.
My dedication to the art of Hyper-Realistic Nano Brows was recognized nationally when I was awarded 3rd place in the Hairstrokes category at the Etalon Mix Championship 2025, USA-NYC, a milestone that marked a significant moment in my professional journey.