ABOUT ME

Professional Master in Permanent Makeup, perfectionist in her craft, 15x Certified in permanent makeup, with over 6 years of experience in the industry and licensed in NY

THANK YOU FOR VISITING MY SPACE

It would be an honor to be part of your transformation toward a more confident, radiant, and authentic version of yourself.

Alexandra Hernandez Betancourt

MISSION

My mission is to offer more than just aesthetic results — I aim to empower each client through personalized beauty, advanced techniques, and the highest standards of safety and excellence.

Promotional poster for Latin Brows Basic Training featuring a woman with dark hair against a red background, with logos of PhiAcademy and Latin Brows and text welcoming Mayerling Alexandran Hernandez.
Celebratory announcement congratulating Mayerling for becoming a Phicontour artist, with a photo of her smiling and a smaller photo of Greisa de Chacón, along with logos of Greisa de Chacón, Phicontour, and PHiAcAdEmY, and balloons and confetti in th
A congratulatory message for Alexandra Hernandez, featuring her portrait, the logo of Belkys Melendez Permanent Make-up trainer, and a motivational quote in Spanish.
Group of women and men gathered in a room, holding certificates, celebrating an achievement, with some sitting on the sofa and others standing behind.
Two women standing indoors, one wearing an apron with the text 'Browboss,' holding a framed certificate, both smiling.
Online competition poster featuring two women, one with dark hair wearing a black blazer and the other with red hair, a crown, and a black dress. The poster includes the flags of Venezuela and the United States, with the text "Mayerling Alexandra Her
Group of women celebrating with certificates, some sitting on chairs and some standing, in a modern indoor setting.
Three women standing together, holding certificates, at an indoor event. The woman in the middle has black hair, wears black clothing, and is holding a certificate with her name on it. The woman on the left has long black hair, wearing a black blazer
Group of nine women, some seated and some standing, posing with certificates of training in a room with pink walls and framed artwork.
Five women standing together in front of a backdrop with the words Phi Master and Phi Brows on it, wearing matching black aprons with the same logo, smiling at the camera.
A man with a beard and a woman with dark hair standing together in a room with a red and black patterned carpet, holding a white certificate or paper, smiling at the camera.
A woman standing in front of a large conference sign decorated with yellow and teal balloons, featuring an illustration of a cartoon queen. The sign announces the 2nd Annual Permanent Makeup Conference, held from October 18-21 at the Charlotte Conven
Two women taking a selfie at night, one wearing a black face mask and orange top, holding a certificate, and the other with black hair and makeup, standing beside her in an urban setting with lit buildings.
Group of ten women posing indoors, holding certificates of completion, smiling, with a white wall and a logo behind them, a potted plant on the right, and small tables with books in front.
Invitation for a hairstroke course from October 25 to 29, featuring Expert Jade Nhung and Ms. Mayerling Hernandez, at J. Nhung Brows Studio & Academy. The design includes images of two women with bold makeup and stylish hair, along with the studio lo
Woman with long black hair holding a certificate, standing in front of a white backdrop with gold and black text.

Over the years, I’ve specialized in a wide range of PMU techniques, including:

 

  • Eyeliner, in various styles and advanced applications

  • Lip Blush, from solid finishes to softer techniques like watercolor lips

  • Eyebrows, with certifications in Microblading, Powder Brows, Combination Brows and Nano Brows

With over eight years of experience in the world of Permanent Makeup (PMU), I have dedicated my career to the art of enhancing natural beauty through precise, delicate, and highly personalized techniques. Throughout this journey, I’ve had the privilege of helping hundreds of clients transform not only their appearance, but also their self-confidence — combining technical expertise with artistic sensitivity and deep respect for each individual’s unique features.

My professional development is built on a strong foundation of international education. I hold over 10 international certifications from some of the world’s most prestigious PMU academies, including Phibrows and Sviato Academy. I’ve also been mentored by globally renowned master artists, whose guidance has shaped my approach and elevated my skillset.

Three women celebrating on stage at an event in New York, with one woman holding a trophy and smiling.
A woman standing under a red backdrop holding a trophy, with additional trophies, gift bags, and luggage on the table in front of her at an event.
Three people standing on a stage in front of a large red poster featuring a woman's face. The woman in the center is wearing a burgundy dress with button details and lace tights, while the woman on the right is holding a trophy and a gift bag, dressed in black with a red shirt and black knee-high boots. The man on the left is wearing a black suit with a patterned shirt.

Today, I’m proud to say that I’ve taken my craft to the next level by becoming a specialist in Nano Brows / Hairstrokes — an ultra-realistic brow technique that has become my signature style. This method stands out for its refined, natural look and is now my most in-demand service.

My dedication to the art of Hairstrokes was recognized nationally when I was awarded 3rd place in the Hairstroke category at the Etalon Mix Championship 2025, USA-NYC, a milestone that marked a significant moment in my professional journey.